Monday, 11 April 2011

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The T-shirt design by LCF student Elisa Pellican

About The Boys

LONDON College of Fashion student, Elise Pellican, is helping raise awareness of, and money for, Orchid - a charity which combats the three male specific cancers; penile, prostate and testicular - with a new T-shirt.
In association with LCF, Orchid launched a competition to design a print which would encourage men to check themselves to increase early detection. The winning print - chosen by a panel including Harold Tillman CBE, chairman of the British Fashion Council and owner of Jaegerand AquascutumDylan Jones, editor of GQ; and Gordon Richardson, design director at Topman - was then put on a T-shirt which will be sold to benefit the charity.
"Every year over 37,000 men are diagnosed with a male cancer," Rebecca Porta, chief executive of Orchid, said. "Raising awareness is vital and we are thrilled to be partnering with London College of Fashion and Raging Bull to produce this creatively powerful T-shirt that we believe will reach new audiences, encouraging greater awareness of male-specific cancer and raise funds for the charity."
Working in partnership with clothing brand Raging Bull - fronted by ex-England rugby player, Phil Vickery - T-shirts will be sold in the top ten House of Fraser stores across the UK and online at www.houseoffraser.co.uk and www.orchid-cancer.org.uk priced at £25.00 each. The full profits from the sale of every T-shirt will be donated to Orchid

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